What is Brand Photography?

Brand photography is a specific type of photography that is designed for individuals within professions that have personalities and stories to tell.

The identity one has in their career is shown through in the images because the images reflect their own brand. If you’re wondering “I dont have a brand” I can assure you that you do. Sometimes it takes some figuring out, and if you are new to your career, it’s okay to not know your brand yet! The purpose of a brand photoshoot is to take what you know about yourself and your goals within your business and create visuals reflecting those values and brand message.

Brand photoshoots can show your current or potential clients what you do and how you can help them. These photos are visually appealing and demonstrate that you care. A session with a Branding Photographer will provide you with various content, including professional headshots, behind-the-scenes shots, and commercial photography. This content is perfect for marketing campaigns. Other areas include Instagram stories, social media pages, websites, and more.

Branding Photos Taken During Photoshoot

There are many different types of images that can be captured during a branding photoshoot. This also depends on whether your photoshoot is in a photography studio, at your business location, or an outdoor location. These images are used to support your marketing efforts. They show a lot of emotion and give your clients a peek into your business’s personality. Having a strong personal brand is important, but it’s even more important that those values are showcased in the images.

Click here to read about the 5 essential photos you need during your branding photoshoot

Why Is Brand Photography Important?

Social media is more powerful now than ever, and people are catching up. This means that you as a professional needs to stay on top of trends and get ahead of your competitors. Branding is more than just having a good resume or backstory, your brand is what you stand for, your vision, and personality. Personal branding is for everyone, but specifically small business owners, professionals, and entrepreneurs.

By definition, branding includes your brand colors, fonts, design, images, etc. Using them cohesively and tying it all together is key.It takes a lot of work to stay consistent with your branding, but by doing so you are already doing more than most competitors.

Branding photography is a tool, and if used correctly it can be used to refresh your online presence and stand out. In the age of digitals, you have to get your point across faster than ever. People spend less time on websites and reading long paragraphs, so having visually appealing images that speak for themselves can help your grab your clients attention speedy fast.

GOOD CONTENT LEADS TO CONVERSIONS AND IDEAL CLIENTS.

Why Do I Need Business Brand Photography?

Take a look at the list below. If any of these points point to what you are and what your are currently trying to do, then you will benefit from branding photography. It is essential that businesses are consistently updating their website and social media.

• You want to target your ideal clients
• You are offering new products and services
• You are building a website or a new website
• You need social media content
• You don’t know what to post
• You want more traffic to your site
• You run advertising
• AND SO MUCH MORE!

Utilizing professional branding photographers with yourself, the business owner will work together to make a plan that works with your vision. Your brand photographer should not treat your session like anyone else. Your brand is specific to you, and there should be a set plan on what we need to capture and the emotions that need to portray through them.

As I mentioned, IT TAKES EFFORT! A brand photographer is not the only step to creating a brand and creating content that you dream of. Personal brand photography will absolutely help you build trust, relationships and increased engagement with potential clients, but this is just the first step

Branding is your business personality, showcased visually.

See more from my past branding photoshoots for business owners on my blog!

When Should I Invest In Branding Photography?

The ideal time for your first personal brand photoshoot is when you’re establishing your website and social media presence. Having high-quality images can enhance your business’s credibility and gain instant trust in potential clients the moment they land on your site.

It’s advisable to refresh your website images every 1-2 years and update your social media visuals as frequently as necessary. Many of my clients prefer scheduling several mini-sessions throughout the year to align with campaign launches and significant business events. Combining professional personal brand photography with genuine snapshots of your daily life helps to create a relatable image of you as both a business owner and an individual.