5 Essential Photos You Need During Your Branding Photoshoot:
As a small business owner in Wisconsin, you understand the power of a strong visual presence, otherwise you wouldn’t be here! At Taylor Hamerski Photography, we specialize in capturing the essence of your Wisconsin-based brand through professional photography. Whether you’re an artist, a boutique owner, coach, trainer, lawyer, or any business owner in general, having the right photos makes a positive impact on your brand image. I came up with 5 essential photos during your branding photoshoot to elevate your business image and attract more clients.
1. Professional Headshots for Wisconsin Business Owners
Professional Headshots crucial for personal branding. It’s the first impression potential clients get of you, so make it count. Whether taken in my home studio in Stevens Point or at your business location in Wisconsin, your headshot should convey professionalism, approachability, and the unique personality of your brand. The colors you wear and the colors of the background or photography backdrop should follow your brand identity. If you have a team, include group photos to showcase the people behind the business.
2. Interacting with Clients- Elevating Your Personal Brand
Photos of you interacting with clients or customers add a personal touch to your Wisconsin brand. These images highlight the service aspect of your business and help potential clients visualize themselves in your care. For example, a boutique owner could be handing a bag to a customer, or a hairstylist could be working on a client’s hair. These action shots demonstrate your dedication and expertise in serving your clientele!
3. A Behind-The-Scenes Look
These images might have your face in them, or might not! Both are great options to capture the essence of your work without always being the center of attention. Photos of your hands at work, arranging products, or managing your social media provide a glimpse into the daily operations of your local business. These behind-the-scenes shots add authenticity and depth to your brand story, resonating with local clients and building trust.
4. Product or Service Essentials: Showcasing Your Wisconsin Brand Offerings
Showcase what you offer with detailed photos of your products or services in Wisconsin. If you own a boutique in Appleton, feature your clothing and accessories in stylish setups that reflect the local Wisconsin culture. For a lash artist in Wausau, close-up shots of your work can highlight your skills and attention to detail, appealing to local clients. These images should reflect the quality and uniqueness of your offerings in the Wisconsin market.
5. The Business Environment: Branding Photoshoot
Give clients a sense of your Wisconsin business environment by capturing the ambiance of your location. Whether it’s the cozy interior of your coffee shop in Wisconsin Rapids, the rustic charm of your salon in Wausau, or the modern vibe of your studio in Milwaukee, these images help clients feel connected to your Wisconsin brand. They create a visual story of what local clients can expect when they visit you!
Locations above: Cravings Coffee Shop in Wisconsin Rapids, WI and Willow Boutique in La Crosse, WI
These 5 Essential Photos Are Just the Beginning To Your Personal Branding Photoshoot
Each of these 5 essential photos during your branding photoshoot plays a crucial role in telling your Wisconsin brand’s story. They build trust, showcase your professionalism, and make your business relatable to the local community. By including these essential photos in your branding shoot, you ensure that your visual content resonates with Wisconsin clients and sets you apart from the competition.
Book Your Branding Session with Taylor Hamerski Photography in Wisconsin
Ready to elevate your Wisconsin brand with professional photography? At Taylor Hamerski Photography, we offer both studio sessions in Stevens Point, and on-location sessions across Wisconsin, tailored to meet the unique needs of your local business. Let’s create a visual story that captures the essence of your Wisconsin brand and sets you apart from the competition in the local market. Contact me today to schedule your branding session!
